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Digital music content on the rise
By Kieu Anh   January 6, 2021 | 11:47 am GMT+7
Vietnam’s music industry is adapting to the global trend of digitization and constantly releasing digital products.
A study by Tufts University’s Fetcher School and Mastercard, on ‘Digital in the Time of Covid’, ranked Vietnam fifth in the world for digital evolution momentum by the 2020 Digital Intelligence Index (DII) among 90 economies.
Boyband UNI5 in Virtual Countdown Lights 2021. Screenshot from Billboard Vietnam.
The positive attitude toward technology has permeated every sphere including the music industry.
Through the year of the pandemic, unlike movie and theater enthusiasts, music lovers did not miss much due to the occasional ban on and reluctance for public gatherings since for them it was business on usual on their computers and handheld devices. ....

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