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(Photo : SM Entertainment Artists)
The free online concert, SMTOWN LIVE- Culture Humanity sets record-breaking achievement as it wrapped up with 35.8M live viewers around the world!
As the world celebrated New Year s day, the global online music festival held by SM Entertainment and its artists called SMTOWN LIVE - Culture Humanity heated K-pop fans around the world, as it was broadcast free of charge around the globe via various platforms including Naver V LIVE, YouTube, Twitter, Facebook, and TikTok from 1 p.m. KST on Jan. 1.
Earlier then, reports confirmed that the concert recorded about 35.8million live viewers in 186 countries, the largest number of viewers in the history of Korean online concerts! The annual concert, which was held online due to the surge of coronavirus patients in Korea, once again proved just how massive the global popularity and power of SM artists are. ....

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