Hand-crafted for trousseaus
New Delhi based label Megha & Jigar blends India s unique handcrafts with traditional and contemporary styles. Designer
Megha Kumari talks to
Fibre2Fashion about the major achievements of the brand since its launch in 2013, the branding strategies the label implements and the new product categories lined up ahead.
Fibre2Fashion : What is the story behind founding of the brand?
Megha Kumari & Jigar Mali:
Both of us (co-founders Megha Kumari and Jigar Mali) had an eye for design and detail from the very beginning. As a fashion designer, I always envisioned myself as an entrepreneur and after entering the world of couture, creating this label was a perfect opportunity for me to infuse my business and design dreams together wherein, fashion designer Jigar Mali, always dreamt of being in fashion. Since his early school days, he was so keen on designing that he used to redesign the outfits he saw in the magazines of the then Miss Universe, Sushmita Se
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