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Major Global Brands Are Expanding Use of the Elastic Ecommerce Platform New Balance, Shimano, Vans and Burton: Optimizing Elastic’s selling platform for growth and sustainability Share article Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform from Emerald . Four major global brands, representing six manufacturing vertical segments of footwear, cycling, lifestyle, surf, skate and snowboarding , are all expanding their use of the Elastic wholesale eCommerce platform from Emerald . New Balance, Shimano, Vans and Burton are all more fully utilizing Elastic s industry-leading B2B digital merchandising technology to achieve varying goals, including expanding global reach, eliminating printed product catalogs and further integrating the technology with their retail partners. ....
Mark Tinkess, O’Neill (re-election) In addition to being re-elected to a two-year term, Paul Naudé was elected by the membership to serve as the Board president. Naudé was the Board vice president the past two years, and takes over the position from out- going president Shannan North of Billabong. With Naudé moving into the president role, the following officer appointments were made by the Board to round out the SIMA Executive Committee: Vice President: Dylan Slater, Rip Curl Treasurer: Vicki Redding, Vans Secretary: Cathey Curtis, RVCA Other appointments made by the SIMA Board include Liam Barrett of Dragon to the voting Board of Directors to fill a vacated position. Barrett has been serving on the Advisory Board in a non-voting capacity the past two year. Several new individuals were then added to the Advisory Board in a non-voting capacity: ....
Jan 7, 2021 SPONSOR Emerald COO Brian Field Emerald, the parent company of Surf Expo and Outdoor Retailer announced Wednesday morning that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform used by some of the biggest names in the action sports and outdoor industries, including Patagonia, Vans, The North Face, Burton, Rip Curl, Boardriders, Volcom, Puma, New Balance and many others. The total purchase price at closing was $34 million, including $30 million in cash and the rest in stock, according to an SEC filing. Emerald operates live events across a wide array of industries and sees an opportunity to introduce Elastic to its brand customers while increasing Emerald’s digital capabilities. ....