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The joy – and agony – of completing the toughest cycle ride in Britain, which includes a hill so steep there s a danger of toppling backwards (and riders face it on the 94-mile mark) The Fred Whitton Challenge is a one-day circular cycle ride that takes in almost the whole of the Lake District After 94 punishing miles riders are faced with Hardknott Pass - one of Britain s steepest roads Cyclist Josh Reid has completed the 113-mile sportive four times. Here he reveals the highs and lows It s a road bike event, but mountain bikes are allowed, too, along with tandems. Choppers are banned though ....
Jan 12, 2021 SPONSOR Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting Giro’s global brand image by managing creative content production, generating marketing collateral, and liaising with international distributors. “We’re excited to welcome Josh to the Giro team as he brings such an incredible depth of solid brand and marketing expertise to drive our snow business to the next level,” remarked Rob Wesson, Vice President and General Manager of Giro. “Josh shares our passion for all things snow and, most importantly, knows how to establish and deepen the relationships we have with our customers, retailers, and distributors worldwide.” ....
comments Josh Reid, 23, picked up a Giant bike from the company s factory in Shanghai - after a slap-up lunch He then rode it for four months across Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, and then Europe He cycled along a road known as the roof of the world and was welcomed into the homes of strangers Here Josh recounts the astonishing solo trip in his own words, accompanied by pictures he took himself Chinese factories make most of the world s bicycles, even those marketed in the UK as American as apple pie. I decided to cut out the middleman and import my own bike - but I did it the hard way, by riding it back to my home in Newcastle from China, a trip of 9,300 miles through 15 countries. ....