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Mailchimp announced a new Patreon integration for its users.
Patreon creators can now use Mailchimp for data-driven email marketing.
The integration comes as the newsletter space continues to saturate.
As newsletters become a buzzy topic in media, digital creators are looking to email marketing to turn fans into paying customers and retain current subscribers.
The email-marketing platform Mailchimp announced its newest integration on Wednesday, a plug-in that will allow Patreon creators to feed their audience data into Mailchimp marketing campaigns, giving Patreon creators a tool to more precisely target patrons by membership tier and other key metrics.
Vimeo Rolls Out Lead-Generation Integrations With Mailchimp, HubSpot, Constant Contact
Vimeo, which just raised $300 million in a funding round that valued it at $5.7 billion, has rolled out a new suite of tools and integrations in partnership with marketing platforms
Mailchimp,
Constant Contact.
Chief among the new tools are branded, mobile-friendly, in-video contact forms that can link out to information like privacy policies, then track impressions and response rates within Vimeo’s analytics tab.
Vimeo also added the ability for clients to make GIFs from any of their videos, and embed those GIFs in email campaigns. This feature can auto-create custom embed codes for a number of marketers and email clients, including HubSpot, Mailchimp, Constant Contact,