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Baozun & FFG team up to capitalise on luxury brands in China


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Chinese brand e-commerce service partner Baozun has announced a strategic alliance with Fosun Fashion Group (FFG), a subsidiary of Fosun International Limited, to capitalise on the emerging demand for luxury brands in China. The firms will work towards achieving the best results for FFG in the Chinese e-commerce sector and introduce new brands in the market.
FFG manages Fosun’s portfolio of luxury and fashion assets, while seeking investments in global retail brands. Baozun and Fosun believe that China is one of the biggest players in the global luxury market and has potential to grow exponentially, the companies said in a press release. ....

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Activation Group Forms Strategic Alliance with Fosun Fashion Group


Activation Group Forms Strategic Alliance with Fosun Fashion Group
Both Parties together with Baozun and Other Strategic Partners will Capitalize Jointly on Emerging Demand for Luxury brands in China
HONG KONG, Apr 28, 2021 - (ACN Newswire) - A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ( Activation or the Company , collectively, the Group , HKEX: 9919.HK) today announced a strategic alliance with Fosun Fashion Group (Cayman) Limited ( Fosun Fashion Group or FFG ), a subsidiary of Fosun International Limited (HKEX: 00656.HK), to capitalize on the emerging demand for luxury brands in China.
FFG manages a portfolio of heritage brands covering a full spectrum of fashion luxury categories, and it is one of the first movers to create a global luxury fashion group in China. FFG s current brand portfolio includes Lanvin, Wolford, St. John and Caruso. The consortium aims to serve the ever-changing global luxury market ....

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Fosun Fashion Group Forms Strategic Alliance with Baozun, Activation and Other Industry Partners to Capture Untapped Potential in Luxury Sector


Fosun Fashion Group Forms Strategic Alliance with Baozun, Activation and Other Industry Partners to Capture Untapped Potential in Luxury Sector
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Fosun Fashion Group is a global luxury platform owning Lanvin, Wolford, St John and Caruso
Baozun is China s leading brand e-commerce service partner and Activation Group is China s leading integrated marketing solutions provider
With more than 50% of global luxury purchases expected to come from Chinese consumers by 2025, the strategic alliance formed to maximize partners brand operation, omni-channel, marketing and financial expertise
Baozun and Activation both become minority shareholders in Fosun Fashion Group
HONG KONG and SHANGHAI, April 28, 2021 /PRNewswire/ Fosun Fashion Group (Cayman) Limited ( Fosun Fashion Group or ....

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