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TVN Special Report | TV’s Mobile Apps Embrace Customization, Notifications When it comes to mobile apps, broadcasters still face a range of options from a single- or multiple-app approach to adopting back-end tech allowing user personalization. But some goals remain constant: keeping users on owned-and-operated mobile platforms over social and monetizing the experience wherever possible. By Jennifer Pallanich | January 13, 2021 | 5:30 a.m. ET. Even though they’re often stuck at home now, TV news viewers are still turning to mobile apps for information, and broadcasters are striving to deliver the right content to their users and to monetize the experience. Whether broadcasters rely on a single all-encompassing mobile app or specialized apps for news and weather, utility and a good user experience are essential. Good content supplies the usefulness while personalization and the supporting technology affect the experience. And the more the viewers use an app to ....