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When Mark Murray took over as CEO of quirky beverage maker Jones Soda last year, the seasoned 61-year-old food executive would frequently get asked by friends and business associates a simple question: Why? Murray, who was retired but spent his time doing consulting work and reviewing businesses for private equity firms to kind of stay in the game, confesses he wasn t really anxious to jump into anything after nearly 40 years in the food space working for companies including Campbell Soup and Kraft Foods. Things quickly changed last April when Jamie Colbourne came on as interim CEO amid an executive shakeup at the struggling 25-year-old company. Colbourne, now Jones chairman, asked his friend and business partner Murray to help. ....
Jones Soda Names Jamie Colbourne Chairman of the Board Jones Soda Names Jamie Colbourne Chairman of the Board Jones Soda (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, today appointed Jamie Colbourne as the company’s Chairman of the Board. Colbourne served as Jones’ interim CEO from April to December 2020, recruited current CEO Mark Murray as a consultant, and worked closely with Murray to plan and implement a growth strategy that has successfully increased the company’s revenues and gross margins. He succeeds Michael “Mick” Fleming as board chairman. “In the last 10 months, Jones has significantly improved cost and management controls, reengaged consumers through creative marketing programs ranging from themed label collections to an RV campaign with Tony Hawk, and laid the groundwork for expanding into foodservice and club channels,” said Jamie Colbourne, newly appointed chairman of the ....