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Blockgraph and The Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms
05/07/2021 | 11:00am EDT
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NEW YORK, May 07, 2021 (GLOBE NEWSWIRE) Blockgraph, the only Identity Operating System (IDoS) purpose-built for the TV ecosystem and with a commitment to privacy, today announced that it plans to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting into convergent TV advertising. Unified ID 2.0 is a new industry-wide approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront. The planned integration will enable advertisers to plan, purchase and measure campaigns across the multi-platform convergent TV landscape with cohesion and simplicity in a way that puts privacy first. ....

United States , Comcast Nbcuniversal , Michelle Hulst , Blockgraph Ido , Asia Pacific , Rob Klippel , James Rooke , Jason Manningham , Viacomcbs Inc , Charter Communications Inc , Identity Operating System , Trade Desk , Charter Communications , Senior Vice President , Advanced Advertising Products , General Manager , Chief Operating Officer , North America , ஒன்றுபட்டது மாநிலங்களில் , காம்காஸ்ட் ன்பிகுணிவேர்சல் , மைக்கேல் ஹல்ஸ்ட் , ஆசியா பெஸிஃபிக் , ஜேம்ஸ் ரூக் , ஜேசன் மானிங்ஹாம் , சாசனம் தகவல்தொடர்புகள் இன்க் , வர்த்தகம் மேசை ,