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New Digital Shelf Institute Study Reveals the Full Revenue Impact of Media Retail Investment for Brands The Full Revenue Impact of Retailer Ad Platforms provides brand manufacturers with new ways to more fully calculate return on retail advertising initiatives
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BOSTON, Dec. 17, 2020 /PRNewswire/
The Digital Shelf Institute, the commerce community for manufacturers, today announced the release of a new study, The Full Revenue Impact of Retailer Ad Platforms. Generated through insights and anonymized data from dozens of ecommerce and digital leaders at large brands, the research was built around a common question, What is the total value of my retail media spend? and offers a new framework for calculating how retail advertising investments positively impact sales, retention, partner activity, and other areas of the digital shelf.