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Black Girl Sneaker Influencers Drive The Sneaker Market—Let's Celebrate Them


You’ve probably heard of Vashtie Kola, Aleali May, Olivia Kim, Melody Ehsani and Sanne Poeze. These women have smashed barriers in the sneaker world creating ground-breaking collaborations with Jordan, Nike and Reebok just to name a few. Quick Black history fact: Kola was the first woman (including first Black woman) to have a sneaker collaboration with the Jordan brand in 2010. Her rendition of the Jordan 2 model, named “Vashtie Kola Lavender 2,” sent shock waves through the community. It was a riveting moment in time, a moment we want to see more of as countless women sneaker influencers continue to burst onto the scene. However, that was a decade ago. And though we’ve seen a considerable amount of collabs since then, it’s time to up the ante. ....

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Women Inclusivity and Representation in the Sneaker Industry


Why the Sneaker Industry Isn t More Inclusive For Women, and How We Can Change That
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I ve always felt intimidated by the sneaker industry, despite having worked for two major sneaker brands in my life. As a humble shoe size six, there are immediately limits to what sneakers I can and can t wear, and I m not alone in that exclusion. The industry has predominantly favored the needs of men over women, and it s a problem that has existed for a long time. The reasons for the sneaker industry not being inclusive stems right back to women s sporting history, Angelee Kholia, the founder of ....

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How Nike Air Jordans Won Over The World

From hypebeasts to supermodels and everyday folk, Nike Air Jordans have in no way gathered dust since their inaugural debut in 1985. They have been officiated by the likes of Bella Hadid, Kaia Gerber and Hailey Bieber as part of their everyday model uniform, while J Lo, Rihanna, Gigi Hadid, Kylie and Kendall Jenner and Beyoncé have also gained regular wear. Vogue deconstructs the story behind a modern classic. ....

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