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Bird's Eye launches first vegan fishfinger - made with rice protein leicestermercury.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from leicestermercury.co.uk Daily Mail and Mail on Sunday newspapers.
By Megan Tatum2021-05-21T13:20:00+01:00 Food technology is no longer the preserve of lab-bound boffins. These days innovators are taking products to market themselves – and cashing in It’s hard to pin down the precise moment when food tech went from the concern of a few product specialists in lab coats to a mainstream source of excitement. It could’ve been way back in April 2003, when scientists first mapped the human genome, paving the way for personalised DNA diet kits. Or 2011, when US scientist Patrick Brown founded Impossible Foods, crafting meatless patties out of modified soy and heme. Perhaps even as recently as December 2020, when regulators in Singapore green-lit lab-grown chicken, built from cells and bathed in a growth serum. ....
Birds Eye s chicken-free Green Cuisine range could even tempt meat-eaters New chicken-free burgers and both Crispy and Southern Fried Grills have been added to the frozen giant’s plant-based line-up. The video will auto-play soon8Cancel Play now Sign up now to our weekly newsletter put together by our dedicated food and drink writersInvalid EmailSomething went wrong, please try again later. Subscribe When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Frozen food specialist Birds Eye has launched three new Chicken-Free Big Pieces as part of its popular Green Cuisine range. ....
12th May 2021 Birds Eye is adding to its plant-based Green Cuisine range with the launch of three more Chicken-Free options. The new products – Crispy Grills, Southern Fried Grills, and Burgers – are rolling in Tesco, Asda, Sainsbury’s and Morrisons this month, offering consumers more meat-free alternatives in the frozen aisle. Birds Eye has seen over 31% of total Green Cuisine sales come from the three Chicken-Free SKUs it launched in 2020 (meat-free Dippers, Nuggets and Strips). The brand claims its foray into Chicken-Free has helped bring new shoppers into the category, with penetration of the Green Cuisine range now up to 8.7%. Jess Ali, Marketing Manager at Birds Eye, said: “Our Green Cuisine Chicken-Free products have gone from strength to strength since our first launches in 2020. Shoppers love both our great tasting chicken products and our Green Cuisine alternatives, which makes us proud to be able to cater for all family members. ....