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From stakeholder buy-in to gamification, here’s how to bring about digital transformation in your organization
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In digital transformation initiatives, the greater the rate of end-user adoption, the greater the organizational impact. According to Patrice Scott, senior manager of field engagement for DocuSign University, “Every stakeholder must adopt the solution in order for the organization to realize the value.”
In order to create a path to digital adoption, change leaders should focus on the five pillars of change management success: policy change, marketing & communications, employee experience, incentives and promotions, and legacy channels.
Policy changes
To drive internal alignment at the start of the change initiative, change leaders need to create a corporate policy that highlights the value of the solution. An effective policy starts by establishing roles and responsibilities for all stakeholders and follows by defining meas ....

Jerome Silverman , Patrice Scott , Docusign University , ஜெரோம் சில்வர்மேன் , பேட்ரீஸ் ஸ்காட் ,