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Dentsu Jayme Syfu Philippines elevates 12 staff


July 27 2021, 12:39 pm | BY Kim Shaw | No Comments
Dentsu Jayme Syfu Philippines has announced 12 major promotions within the agency. Amidst navigating the unfamiliar new normal, the multi-disciplinary agency continues to seize growth opportunities and recognize the passion and dedication of its people. As the advertising industry evolves, the new challenges faced every day have created new leadership roles in the accounts, creatives, social media, and overall digital space.
 
The promotions usher in the next generation of leaders at Dentsu, an invigorating batch of young blooded, incredibly talented, and relentless individuals filled with fresh ideas.
Gian Nealega, a newly minted Creative Director, was a pivotal member of the team that grew major accounts like NESCAFÉ, having penned their well-loved Bangon anthem. Similar to the lyrics he wrote, Nealega does not only rise (bangon) to any challenge, but he constantly pushes both himself and the agency to m ....

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Cresta Awards Names Merlee Jayme as Jury Chair for 2021


Merlee is Global President of Dentsu McGarrybowen
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards.
The highly-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition
Her role includes vision-setting for the jury of 120+ leading creatives from around the world who will judge the competition in August. As Chair, she will review the proposed winners, create a special ‘Chair award’ and deliver a statement after the winners’ announcement in September.
“A crisis brings out the best in creativity,” she said. “Difficult times have forced us to open up to new possibilities. At Cresta this year ....

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Dentsu McGarrybowen global president Merlee Jayme appointed as chair of Cresta Awards 2021


May 11 2021, 11:42 am | BY Ricki Green | No Comments
Merlee Jayme, global president of Dentsu McGarrybowen, is confirmed as this year’s chair of the prestigious Cresta Awards.
 
The much-awarded ‘chairmom’ and chief creative officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition.
Her role includes vision-setting for the jury of 120+ leading creatives from around the world who will judge the competition in August. As Chair, she will review the proposed winners, create a special ‘Chair award’ and deliver a statement after the winners’ announcement in September.
Says Jayme: “A crisis brings out the best in creativity. Difficult times have forced us to open up to new possibilities. At Cresta this year, I can’t wait to see these.” ....

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