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Sondaj IKEA: Pandemia a îmbunătățit egalitatea de acasă în 1 din 3 gospodării din România

Sondaj IKEA: Pandemia a îmbunătățit egalitatea de acasă în 1 din 3 gospodării din România
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Ikea deals out digital card game on Instagram to fight domestic work inequality

Dive Brief: Ikea created a digital card game for Instagram Stories that addresses gender inequality in household work, an issue exacerbated by the coronavirus pandemic, according to an announcement. Dropping in conjunction with International Women s Day, FiftyFifty was developed with relationship expert Jennie Miller and designed to inspire honest conversations between couples, housemates, friends and co-workers. The game s concept stems from findings that women are doing up to three times as much unpaid care and domestic duties as men amid the health crisis. Ikea is promoting the launch through a partnership with Swedish singer and activist Zara Larsson, who appears in a YouTube video explaining FiftyFifty. The effort tries to make a pressing, thorny social issue more accessible through social media gamification.

IKEA roots for gender equality at home with new virtual game

IKEA roots for gender equality at home with new virtual game Share Via: Over the course of a handful of questions, the game takes couples on a journey to unpack the roles and dynamics in their homes. IKEA, the leading Swedish furniture retailer, believes that gender equality at home is a crucial part in creating gender equality in society, as per a press release. But this past year has brought to light the increasingly unequal division of household work. Ingka Group is using International Women’s Day (March 8) to launch an online game to help couples open an honest and fun conversation about how to better balance responsibilities at home.

Psihologia Relațiilor, cu Gáspár György: Egalitatea de Acasă : Europa FM

Psihologia Relațiilor, cu Gáspár György: Egalitatea de Acasă : Europa FM
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IN BLANKSTARE NEWS: Equality in chores | 93 3 The Beat

Mar 8, 2021 In honor of International Women’s Day, IKEA wants to not only commend women for all that they do, but bring to light the inequalities that still exist in the home. In honor of International Women’s Day, IKEA wants to not only commend women for all that they do, but bring to light the inequalities that still exist in the home. The furniture giant has teamed up with relationship expert Jennie Miller to launch a free online game called FiftyFifty to draw attention to and spark conversations about how evenly, or in most cases, unevenly the household responsibilities are split. It’s also fun. If you’re interested, the game is available free in IKEA’sInstagramStories. (

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