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The FiftyFifty campaign helps us re-evaluate and reset our individual domestic responsibilities 08 Mar, 2021 - 06:51 PM IST     |     By indiantelevision.com Team     MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load of additional household work during the pandemic is unevenly carried by women. As a home furnishing brand, Ikea has always focused on creating a better everyday life at home through good quality, affordable furniture. However, the company believes that a better every day is also an equal every day, and that gender equality at home is a crucial part in creating gender equality in society. But the pandemic induced lockdown this past year has brought to light the increasingly unequal division of household work.

Jennie millerParineeta cecil lakraOrganisation for economicIngka groupEconomic cooperationMeasuring womenEconomic empowerment gender policy paperIkea instagram storiesOnline gameஜென்னி மில்லர்பாரிநீட சிசில் லக்ராஆர்கநைஸேஶந் க்கு பொருளாதாரபொருளாதார ஒத்துழைப்புஅளவிடும் பெண்கள்பொருளாதார அதிகாரம் ஜெஂடர் பாலிஸீ காகிதம்ஃப்க இன்ஸ்தக்ராம் கதைகள்