Friends compete to earn the most Velocity points at 7-Eleven
July 8, 2021 1:31
7-Eleven has launched a campaign to celebrate the ability to earn Velocity Frequent Flyer points at 7-Eleven via CHE Proximity.
It was announced in May this year that members of Virgin Australia’s loyalty program would be able to earn points at 7-Eleven stores.
The spots see a pair of friends competing with one another to see who can earn the most points at 7-Eleven.
Adam Jacka, head of marketing communications at 7-Eleven said: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.
July 8 2021, 12:37 pm | BY Ricki Green | 18 Comments
7-Eleven has launched its partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.
Australia’s 10 million Velocity Frequent Flyer Members can now earn Points on everyday food, drinks, fuel and more at over seven hundred 7-Eleven stores.
Says Adam Jacka, head of marketing communications at 7-Eleven: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.
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February 16, 2021 3:15
Australian loyalty program Flybuys has unveiled its new brand campaign, centred around the positioning ‘Give a Flybuys, Take More’.
Close to 30 years after the program first launched, Flybuys has a new brand platform created by CHE Proximity, with the campaign to roll out nationwide across TV, out of home, and social.
The new campaign highlights the pride shown by members as they collect points, showing off as those members become everyday legends.
The new platform was created after research into Flybuys members’ spending habits over the last 18 months showed a significant rise in those hunting for a deal.
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February 16 2021, 2:38 pm | BY Ricki Green | 82 Comments
Australian loyalty program Flybuys has launched its new integrated brand campaign ‘Give a Flybuys. Take More’ today via CHE Proximity.
Nine years after Dawn French appeared on Aussie screens shouting “Goodbye shopping and Hello Flybuying” from her car, the latest platform leads the brand in a completely new direction. It celebrates its members’ pride in point collection, by turning Flybuys members into everyday legends.
Research into Flybuys members’ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude – a ‘Give a Flybuys’ attitude. This new attitude is a brazen pride in hacking savviness, finding bargains and a competitive spirit between customers to get to the top of the points game.