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Away CEO Jen Rubio on Leadership Drama, the Pandemic, Her Pregnancy


Masha Maltsava; Marianne Ayala/Insider
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Travel brand Away announced earlier this month that cofounder Jen Rubio would become CEO. 
Rubio s appointment comes at a tumultuous time for the company. 
Away is eagerly looking to the future as leisure travel ramps back up. 
It s been a whirlwind year and a half for Away, the direct-to-consumer travel brand known for its hardside suitcases and, in certain circles, its hard-charging work culture. 
But the company is eagerly looking to the future, announcing on April 21 that cofounder Jen Rubio would be taking the reins as CEO just as demand for leisure travel started to ramp up again.  ....

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Away's Employees Called Her Company Culture Toxic, and Then Sales Dropped 90 Percent: A CEO's Turnaround Playbook

Away's Employees Called Her Company Culture Toxic, and Then Sales Dropped 90 Percent: A CEO's Turnaround Playbook
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Away co-founder Jen Rubio takes over as CEO


Dive Brief:
A few months after Stuart Haselden announced he was leaving Away, the company has named co-founder Jen Rubio its next CEO, effective immediately, according to details emailed to Retail Dive. Rubio took over in the interim in February.
Rubio was previously president and chief brand officer of Away. The CEO appointment follows an executive search in which the board identified Rubio as the ideal leader to advance the business into its next critical phase, the company said.
Away has also hired Laura Willensky as its first chief commercial officer, where she will lead e-commerce, merchandising, retail, customer experience and international teams. She comes with experience from Talbots, J. Crew and Victoria s Secret Beauty. ....

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Away Co-Founder Jen Rubio Named CEO


Laura Willensky, Away Chief Commercial Officer
During Rubio s tenure as interim CEO, as well as in her previous role as President, she artfully navigated the challenges of the pandemic, well-positioning the company to capitalize on the imminent return to travel. The company s Board of Directors recognized Rubio s strong leadership amid industry turmoil, the advantages of maintaining continuity across the business, and her unique ability to be an ongoing steward of the company s long-term vision.
The past year has been a difficult one for nearly every industry, but especially so for retail and travel businesses. The Away team has demonstrated an acute ability to remain resonant among our consumers while delivering resilient financial performance, said Jen Rubio, co-founder and CEO, Away. As the industry is redefined in a post-pandemic era, I m eager to lead Away in shaping modern travel by removing frictions and transforming the travel experience for everyone. ....

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