How can you customise your emails so they connect with the generation you’re talking to?
Here are some tips on how you can make email communication with any generation a success.
Baby Boomers (born between 1946 and 1964)
Baby Boomers are currently the oldest generation in the workforce. Some are retired but many are also working part time. Interestingly, Boomers shop online just as much as Millennials. But they favour sites they’re familiar with, so trust is essential to them and will persuade them convert.
When making purchases, this generation seems to appreciate having human interaction for order confirmations and answering any questions they might have. You should consider having a “Call Us” button in your emails to accommodate them.
ISLAMABAD: Haidar Ali, a political activist from Hunza district of Pakistan s northern Gilgit-Baltistan region, has many sleepless nights in summer due to fear of the bursting of a lake formed some.