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Influencers Are Being Dragged For Performative Activism On Invasion Day

A Bunch Of Influencers Are Getting Dragged For Their Performative Activism On Invasion Day
Influencers posting about how bad Australia Day is then going out to celebrate it just hours later? Sounds about right.
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Yesterday was Invasion Day, a day many Aussies still celebrate as Australia Day.
But while January 26 is traditionally known as a day of celebration and an excuse to get on the beers for white Australians, for Aboriginal people it’s a painful day of mourning and reminder of their survival. ....

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Predictions: 10 Customer experience trends for 2021

Predictions: 10 Customer experience trends for 2021
CMO asks the experts about the customer experience trends heading towards marketers and CX professionals in 2021
In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for privacy willneed to be balance against the benefits of personalisation.
Indeed, the very relationship between marketing and CX teams will come into firmer focus in 2021 as brands look to innovate and create memorable, lasting connections with savvy consumers. And with customer acquisition more expensive than customer retention, loyalty will be crucial, according to Zoho chief strategy officer, Vijay Sundaram. ....

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Walla Walla Community College to receive $15 million gift from MacKenzie Scott

Walla Walla Community College to receive $15 million gift from MacKenzie Scott
By Eric Degerman on December 16, 2020
Novelist/philanthropist MacKenzie Scott, reportedly the wealthiest woman in the world, has donated $15 million to the Walla Walla Community College Foundation, the school announced on Wednesday, Dec. 16, 2020. (Photo courtesy of Walla Walla Community College)
WALLA WALLA, Wash. News of philanthropist MacKenzie Scott’s gift to the Walla Walla Community College Foundation reverberated throughout the region on Tuesday night.
On Wednesday, the magnitude of that donation became clear when the foundation announced that Scott who describes herself modestly as “mom, writer, advocate” after divorcing Amazon.com founder Jeff Bezos pledged $15 million to the two-year college. ....

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Philanthropist pledges $15 million to WWCC

Philanthropist pledges $15 million to WWCC
lmtribune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtribune.com Daily Mail and Mail on Sunday newspapers.

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