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As World Wrestles With a Chip Shortage, GM's Plants Fire Back Up


As World Wrestles With a Chip Shortage, GM’s Plants Fire Back Up
Bloomberg
1 hr ago
© Bloomberg
GM Lansing Assembly Plant Makes 3 Millionth Vehicle
(Bloomberg) The global shortage of semiconductors is getting worse, but General Motors Co. has found ways to work its massive chain of suppliers and minimize the damage better than its biggest rivals.
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The company is bringing back five plants that were shut down due to a lack of chips and adding a second shift at another, a clear sign that the largest U.S. automaker is managing the global crisis even as companies in many industries keep struggling. Crucially, two of the plants being reopened build small sport utility vehicles popular as family haulers and rentals, potentially helping to ease a scarcity of cars available for vacationers. ....

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German automakers rule the US luxury market. Genesis is determined to change that


Genesis
(NEW YORK) The sleek silhouette was breathtaking: A long clamshell hood that appeared to go on indefinitely. An interior swathed in upcycled, sustainable materials. A futuristic dashboard connected to a “floating” center console.
The automotive work of art could have been German. Or British. The clue that gave it away: A shield-shaped Crest Grille.
Genesis, the luxury vehicle division of Korean automaker Hyundai, was sending a veiled message to its competitors with the Genesis X Concept, a chic, high performance electric GT the marque debuted on March 30.
Over the last two years, Genesis has been busy racking up industry awards and earning praise from the automotive community as it rapidly rolls out new models. U.S. consumers, who tend to be brand loyal, are only starting to take notice of Genesis. But the inveterate leaders in the highly competitive space BMW, Mercedes, Lexus and Audi are bracing for a protracted fight. ....

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German automakers rule the US luxury market. Genesis is determined to change that


ABC News
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Genesis is getting noticed for its sleek designs and attention to detail.
• 13 min read
The Genesis X Concept, an EV-based GT (Gran Turismo) concept car.
The sleek silhouette was breathtaking: A long clamshell hood that appeared to go on indefinitely. An interior swathed in upcycled, sustainable materials. A futuristic dashboard connected to a floating center console.
The automotive work of art could have been German. Or British. The clue that gave it away: A shield-shaped Crest Grille.
Genesis, the luxury vehicle division of Korean automaker Hyundai, was sending a veiled message to its competitors with the Genesis X Concept, a chic, high performance electric GT the marque debuted on March 30. ....

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Cadillac To Continue Building The Escalade Until 2029 Before Switching To EVs


During a recent interview with
Auto News, president of global forecasting at LMC Automotive, Jeff Schuster, suggested that the ICE-powered Escalade will remain in production until 2029, just prior to the automaker’s transition to an EV-only brand in 2030.
Schuster said that General Motors will probably build similar SUVs to the Escalade albeit with electric powertrains and sell them alongside existing ICEs. In fact, GM’s Factory Zero plant in Detroit is expected to begin producing electric SUVs the size of the Escalade and Escalade ESV in 2023.
While Cadillac wants to be selling nothing other than electric vehicles from 2030, Schuster added that this date could be pushed further out or even pulled forward if the traditional Escalade is phased out earlier than expected. ....

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