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Creative 118 Add to collection The Secret Little Agency launches campaign offering a 1-for-1 exchange of any unsatisfactory chicken to customers KFC Singapore has unveiled its biggest campaign in recent history centred around the promise to serve only chicken that is fresh, juice, tender and finger licking good. Entitled ‘The Colonel’s Guarantee’, the campaign extends to both Original and Hot & Crispy chicken offering a free replacement of chicken that isn’t Finger Licking Good. ‘The Colonel’s Guarantee’ is the stamp of assurance and confidence from the leading fried chicken expert which marks the launch of a refreshed and bolder KFC brand in Singapore. ....
Details 29 January 2021 When it comes to fried chicken, KFC is one of the first few brands to come to mind for Singaporeans. However, it was also not spared from the negative impact of COVID-19, which caused the company to change its marketing plans almost completely. It had to adapt quickly to adapt to different demands of consumers during different phases of the pandemic, while coming up with innovative strategies to continuously engage with its consumers. KFC s efforts were not in vain, as the company clinched first place in the category Excellence in gamificiation at MARKETING-INTERACTIVE s Marketing Excellence Awards 2020. It also won a bronze award for the category Excellence in event marketing (virtual) . ....
Pizza Hut and KFC, both of Yum Brands, announced the appointment of a bespoke unit under Havas Media Group Singapore to lead its media account starting in January. The team will be responsible for data analytics, media strategy, and planning for Pizza Hut and KFC Singapore across offline and online platforms. The appointment follows a competitive closed-door pitch. “Pizza Hut is a much-loved brand in Singapore and we are committed to growing brand love by continuously listening to our customers,” said Jayss Rajoo, Head of Marketing and Food Innovation at Pizza Hut Singapore. “The appointment of Havas will not only help us in that direction but also facilitate us to undertake an aggressive growth strategy to further strengthen the brand. The passion of the team was clearly visible through their ideas and the thinking behind them and we are delighted to welcome them as our agency partners in media.” ....
Pizza Hut and KFC hand Havas bespoke unit media duties Details 11 December 2020 Yum Brand’s Pizza Hut and KFC have appointed a bespoke unit under Havas Media Group Singapore to lead its media account. Leveraging the network’s integrated, multi-disciplinary capabilities, the team will be responsible for data analytics, media strategy and planning for Pizza Hut and KFC Singapore across offline and online platforms. This appointment is following a close door pitch commissioned end October and will be fully operational from January 2021. The unit under Havas Media Group pulls together talent from across the group to drive business growth through meaningful media experiences and increase brand saliency that resonate with Pizza Hut and KFC consumers in Singapore. The partnership aims to accelerate a digitised way of thinking and approach to problem-solving leveraging data and analytics. ....