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CAIRO, Egypt – According to an Al-Monitor report, Ministry of Tourism in Egypt has announced that the country and J Walter Thompson Co., a New York-based advertising agency, have entered into a three-
CAIRO, Egypt – According to an Al-Monitor report, Ministry of Tourism in Egypt has announced that the country and J Walter Thompson Co., a New York-based advertising agency, have entered into a three-year $68 million agreement to revive the tourism industry in the Arab nations. The agency will run advertisement campaigns, promoting Egypt as a key tourist destination and addressing concerns about the security situation in the country.
The promotion of tourism was being handled by the Ministry of Tourism in Egypt since the 2009 outbreak of revolution, which seriously impacted the country’s tourism activities. The terror attack in June in Sousse, Tunisia, further affected Egypt’s tourism industry. Egypt, historically a stable country in the Middle East, boasts of Pyramid ....

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