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Will ITCâs All Rounder take the crunch out of Pranâs Potata? Share Via: Potata, the wafer thin potato cracker from Bangladeshi food company Pran has got netizens curious. But it has serious competition now. Potata, a wafer thin biscuit from Bangladeshi food brand Pran, is getting the right kind of attention in neighbouring India. From happy mentions on social media to earned media coverage, the brand is having a good time. The excitement is being primarily driven by the unique format of the biscuit and its taste. In simple terms, the product is a hybrid between a biscuit and a potato chip. It is thin, has potato as a key ingredient, and has the taste profile of spicy potato wafers. ....
Share Via: The Valentineâ s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand. Despite the precautionary layers of checks and approvals, a brand can land itself in a (troll)soup on social media for literally no fault of its own. But what really matters is how it emerges from the muck, unscathed or with as little damage as possible. Even better, if the brand manages to turn the tables to its own advantage. A recent (but rare) example is that of Fortune, the cooking oil brand from Adani Wilmar. ....