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The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!
The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from June 24 to July 24.
BTS held onto their spot at first place on the list with a brand reputation index of 13,919,443, marking a 7.57 percent increase in their score since June.
Im Young Woong similarly maintained his position at second place with a brand reputation index of 11,626,270, marking a 16.09 percent rise in his score since last month.
aespa also remained third place in the rankings this month, scoring a brand reputation index of 6,373,217 for July.
By
Jul 23, 2021
On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July.
Want to know who the most popular singers are for the month? Then keep on reading!
(Photo : BTS Facebook )
What are the Brand Reputation Rankings?
The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption.
The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer.
The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from May 26 to June 26. BTS held onto their spot at first place on the list this month
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