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Wow Bao teams with Ghost Kitchen Brands on 100 locations


Photo by istock.com
April 30, 2021
Wow Bao will bring its menu to 100 new locations, across the U.S. and Canada, starting next week thanks to a partnership with Ghost Kitchen Brands.
The Chicago-based brand is ahead of schedule in its quest to grow to 1,000 locations by the end of the year, according to a press release.
A good number of the kitchens will be housed inside Walmart stores, with some offering seating and all providing carryout and third-party delivery. Wow Bao began using the ghost kitchen approach one year ago and has grown from six stores to over 300.
We are thrilled to accelerate our expansion across the U.S. and Canada with this important partnership and the innovators at Ghost Kitchen Brands, Geoff Alexander, president and CEO, said in the release. As we grow our footprint and our brand, it is important for Wow Bao to form the right alliances and we certainly found that in Ghost Kitchen Brands. ....

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Wow Bao Partners with Ghost Kitchen Brands on 100 New Locations


Wow Bao
Wow Bao is an innovative, fast-casual Asian restaurant born in Chicago in 2003 and now can be found across America in small towns, big cities, colleges, airports and select grocery stores thanks to consumer demand, the rise of third-party delivery and Wow Bao’s push into ghost and dark kitchens.
Wow Bao is bringing its signature bao, bowls and potstickers to 100 new locations across the U.S. and Canada starting in May, thanks to an agreement with segment leader, Ghost Kitchen Brands. Many of these new kitchens will live inside Walmart stores offering some seating, and all locations included in the deal will offer carry-out and third-party delivery. Wow Bao began the ghost and dark kitchen growth initiative in 2019 and has grown from 6 stores to over 300 operations since then. ....

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Applebee's debuts Cheetos-flavored virtual restaurant Cosmic Wings


Applebee s
Bloomin Brands says Tender Shack, made inside 725 restaurants, could be a  $75 million business. 
Cosmic Wings replaces a virtual brand Applebee s launched last year on Grubhub.
Cracker Barrel is testing an off-premise only store that will roll out a chicken and biscuits delivery only brand this week. 
Applebee s launched a new virtual restaurant dubbed Cosmic Wings on Wednesday. It s a delivery-only brand featuring Cheetos-flavored wings that actually replaces its other dark kitchen concept, Neighborhood Wings by Applebee s. 
The next day, Bloomin Brands, the parent company of Outback Steakhouse, announced the national rollout of  Tender Shack. The company is turning 725 restaurants, including Carrabba s Italian Grill, Outback and fine dining brand Fleming s, into dark kitchens to produce the new chicken tender virtual brand. ....

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