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Why your business should be led by the CMO irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.
MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts Share Article This year’s event will discuss and define the technologies shaping the future of multi-touch attribution As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders. NEW YORK (PRWEB) May 13, 2021 MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced it will host MATT Unplugged virtually on May 19th. In its third year, the event will bring together the industry’s marketing attribution experts to provide the strategies and tactics marketers need to connect their efforts to meaningful business outcomes. ....
Press release content from Business Wire. The AP news staff was not involved in its creation. Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint April 15, 2021 GMT NEW YORK (BUSINESS WIRE) Apr 15, 2021 Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders were asked to provide input on their company’s readiness, and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process. ....
Trends and Insight 60 Add to collection Juan Alonso Torres, Non-Alcoholic Beverages Director in ABInBev shares the parameters brand have to take to have campaigns with a positive social impact In today’s world, companies around the world are focusing their efforts in creating positive impact towards society and their environment, in this sense, they have migrated their attention from the development of commercial tactics to strategies that involve the essence of their consumers and their current problems: most of the time through emotional links that are oriented to achieve a change in societies behaviour. According to Jim Stengel, CEO of The Jim Stengel Company , organisation that works with companies based on ideals, marketing with social purpose looks to “define what a company does, beyond making money, and how to improve your clients lives”. In order to understand a little bit more, Juan Alonso Torres, Non-Alcoholic Beverages Director in ABInBev, shares ....
Analysis: City Council Slate Makes Charter Relevant Again wvxu.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wvxu.org Daily Mail and Mail on Sunday newspapers.