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The NCAA Eliminates NIL Restrictions, Allowing Athletes to Earn Money - Sports Illustrated Cal Bears News, Analysis and More


The NCAA Eliminates NIL Restrictions, Allowing Athletes to Earn Money
Athletes can now cash in on their name, image or likeness with sponsorship deals.
Author:
Jun 30, 2021
The NCAA, which went kicking and screaming toward this day, announced what it termed an interim policy allowing college athletes the opportunity to financially benefit from their name, image and likeness, beginning Thursday.
The announcement suspends all existing NIL rules the NCAA has clung to and permits athletes to begin accepting endorsement benefits related to use of their name, image or likeness in any legal activity.
This paves the way for athletes to potentially make money from autograph signings, personal appearances, endorsements, through their social media platforms or by providing lessons or sponsoring sports camps. ....

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