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Luxury labels Karl Lagerfeld and Bally go direct to UAE shoppers with own online stores


Dubai: Karl Lagerfeld, the high priest of fashion, is setting up shop in the UAE and Middle East markets – an online shop, to be precise. There’s the German label Hugo Boss, which too is aiming for visibility among its regional shopper base through an online store.
The Swiss shoe and accessories brand Bally is another that’s taking the virtual route for its local shoppers, done in alliance with its partner, the Jashanmal Group. Now, all of these brands were already available online for the fashion-conscious to make an order for the latest launch or design.
But what’s different now is that these brands are introducing standalone digital stores for these markets, rather than waiting for UAE or Gulf shoppers to place their orders with their virtual stores elsewhere. High-end fashion and accessories is getting all hyper-localized. ....

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