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How Target's omni-channel leap of faith 5 years ago set it up for retail's COVID crisis and beyond


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Summary:
In 2016, US retailer Target set off on an omni-channel transformation journey that loved the store ; in 2020, that foresight paid off during the COVID crisis. Where to now in the Vaccine Economy?
This time last year Target CEO Brian Cornell was able to boast that the retailer’s revenue had grown by $5.4 billion since 2017; twelve months on and he s able to add nearly three times that amount - another $15 billion - to the running total since the firm kicked off its bold omni-channel leap of faith back in 2016. 
It goes without saying that Target has ‘had a good war’ when it comes to riding out the COVID crisis. That’s true of basically every essential retailer, of course, but while most have seen their digital transformation forcibly accelerated by the pandemic’s demands, Target has reaped the benefits of having the foresight to invest in omni-channel long before the events of the past 12 months made it a survival ....

United States , John Mulligan , Brian Cornell , Net Promoter Scores , Great Satan , Chief Operating Officer John Mulligan , Vaccine Economy , Omni Channel Retail , Supply Chain Management , Customer Experience , ஒன்றுபட்டது மாநிலங்களில் , ஜான் முல்லிகன் , பிரையன் கார்னெல் , நிகர ப்ரமோடர் மதிப்பெண்கள் , நன்று சாத்தான் , தலைமை இயங்குகிறது அதிகாரி ஜான் முல்லிகன் , தடுப்பூசி பொருளாதாரம் , ஓம்நி சேனல் சில்லறை , விநியோகி சங்கிலி மேலாண்மை , வாடிக்கையாளர் அனுபவம் ,