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Why gender stereotypes in typefaces can stifle creativity


May 25, 2021
8:43 am
“This is great but make it more feminine.” When it comes to fonts, type designer Marie Boulanger says she has heard comments like this “countless times” from clients. “If you think about it from a design point of view, that word contains nothing that designers can use,” Boulanger says. “I think it’s important to examine your bias and ask why you’re saying masculine or feminine and the qualities you’re attaching to gender that you need to express.”
The stereotypes that people apply to typefaces – such as thin, ornamental details for ‘feminine’ fonts and blocky, thicker ones for ‘masculine’ ones – is the subject of Boulanger’s new book, XX, XY: Sex, Letters and Stereotypes, currently being funded via Kickstarter. The book, which started off as a thesis for her MA in type design, investigates the relationships between letters, gender stereotypes and how those impact the wider design industry. ....

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Haverhill's Museum of Printing Displays Collection of Rare Bibles Through April 30


The 1762 Baskerville Bible. (Photograph courtesy of the Museum of Printing, Haverhill.)
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Haverhill’s Museum of Printing is displaying many rare Bibles from its collection through April 30.
The Museum has one leaf from every Bible printed in Colonial America, including the first Bible printed in America the Eliot Bible of 1663 in the Algonquin Indian language. Because the King James Bible had typographical errors, King James ordered what became known as the 1762 Baskerville Bible. It is considered one of the most beautiful Bibles and the typeface designed for it is named for its designer, John Baskerville, and still used to this day. ....

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Premium prezzies for print fanatics


Good for Futura-ists
The Futura typeface celebrated its 90th birthday this year and Futura: The Typeface, a “stunning examination of one of the most popular typefaces ever created”, has been published in homage. Inspired by simple geometric forms, designer Paul Renner created Futura in 1927 as a clean-lined, modern take on classical typefaces and it was immediately popular. The book traces the face’s story from its Bauhaus origins through to its appearance on the moon, for the text of a plaque to mark the first landing in 1969. Futura: The Typeface is written by Petra Eisele, professor of design history and design theory at the University of Mainz, Annette Ludwig, director of the Gutenberg Museum, and Isabel Naegele, professor of typography at the University of Mainz. ....

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