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The Vaccine Project Newsletter: Walk right in, sit right down, get your shot


Walk right in/Sit right down/Daddy, let your mind roll on.
The 2021 version would be:
Walk right in/Sit right down/Daddy (and Mommy) let your sleeves roll up.
After a winter of discontent and vaccination-appointment disappointment, COVID-19 vaccines are suddenly available in abundance. Vaccination sites are taking walk-ins, mass vaccination sites are shutting down and local efforts are in motion to bring the vaccine to the people if the people can’t come to the vaccine.
The shape of things to come is evident in Massachusetts, where the state will be closing four of seven mega-vaccination clinics in June and shifting its emphasis to the harder-to-reach populations. The plan includes working through 22 regional collaboratives, increasing doses sent to primary-care doctors, and expanding mobile vaccination clinics in hard-hit areas. ....

New York , United States , New Jersey , Loma Linda University , White House , District Of Columbia , San Bernardino County , Dodger Stadium , Stefanie Friedhoff , Nick Bostock , Albert Bourla , Chowning Aguilera , Jessica Nye , Los Angeles , Reed Tuckson , Brian Park , Bechara Choucair , Danielle Brown , Eric Garcetti , Raahil Chopra , Diane Eastabrook , Mark Miller , Zoem Mclaren , Jackson Spalding , Chris Daniels , University Of Maryland ,

Understand, recognise, empower: lessons in marketing to mothers


WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant and helpful communications.
According to a recent UK study looking at family dynamics under lockdown, it is mothers who face the most pressure in the struggle to balance work and family life. Working in sectors more likely to be affected by lockdowns and often bearing the brunt of domestic chores and childcare, mothers ‘take on the mental load’ of both work and home life.
Now more than ever, mothers will appreciate brands that support them and make life easier for them. Here, we look at brands that have invested in empathetic communications that added value to mothers’ lives, whether by offering tangible help or expressing appreciation. ....

United Kingdom , The Philippines , Jackson Spalding , Warc Chiara Manco , Cann Dubai , Primrose Schools , Cann New York , ஒன்றுபட்டது கிஂக்டம் , தி பிலிப்பைன்ஸ் , ஜாக்சன் ஸ்பால்டிஂக் , போர்க் சியாரா மாங்கோ , ஜெட் ப்ளூ , கேன் துபாய் , ப்ரிம்‌ரோஸ் பள்ளிகள் , கேன் புதியது யார்க் ,