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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. TechCrunch is collecting responses in this survey to find the best growth marketer for founders to work with. We’ve included some of our favorites, below the links. ....
Navigating ad fraud and consumer privacy abuse in programmatic advertising – TechCrunch techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.
Driven by Global Demand, Pixalate Expands EMEA Presence Announces London office and new VP of Sales and Operations EMEA News provided by Share this article Share this article LONDON, May 13, 2021 /PRNewswire/ Pixalate, a global ad fraud intelligence and marketing compliance platform, today announces the expansion of its EMEA operations with a new team in London. Pixalate has also added key industry leader Lee Moulding as VP of Sales and Operations, EMEA, to lead the company s international efforts. This expansion within the EMEA region is reflective of the company s plan to establish a dedicated presence staffed with local talent, focused on providing ad fraud intelligence to the rapidly-growing EMEA programmatic ecosystem. ....