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Clarks to re-release Jamaica collection

British shoe company Clarks has been forced to release another tranche of its hugely popu. ....

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Dancehall Expected To Reconnect Clarks With Jamaican "Cult" Consumers – DancehallMag

A week after Clarks Originals unveiled its
Clarks and Jamaica marketing documentary, The Gleaner newspaper has reported that all is not well with the British footwear company financially, resulting in it “launching its new Dancehall campaign aimed in part at reconnecting with Jamaican ‘cult’ consumers, as a way to regain lost sales”.
In The Gleaner report titled
Clarks Targeting Jamaica’s Cult Buyers, business reporter Steven Jackson quoted Clarks former CEO Giorgio Presca as saying in the company’s annual report, that the Clarks has “lost connection with the main customers and accounts in our key wholesale markets”.
“Consumers lack emotional affinity with our brand. People today buy a brand because they feel that the brand represents them and has created an emotional connection with them,” Presca said. ....

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'Clarks And Jamaica' Doc Teaser Draws Ire For Omitting Vybz Kartel, Super Cat, Popcaan, Jahvillani – DancehallMag

Clarks Originals drew the ire of some Jamaicans after they previewed snippets of a new documentary dubbed
Clarks and Jamaica, which seems to be devoid of Dancehall artists responsible for making the brand famous in Jamaica, like Super Cat, Popcaan, Vybz Kartel, and Jahvillani.
In an Instagram post this morning, the British footwear company shared a teaser that highlighted non-Dancehall artists, all of whom, with the exception of the duo The NoMaddz, have never paid homage in song to their brand.
The footwear company had noted on its Instagram page that: “to celebrate this special relationship, we spoke to some of the biggest names in Jamaican culture to find out what Clarks means to them”. ....

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Clarks release a limited-edition Jamaican collection - IrieFm

Clarks release a limited-edition Jamaican collection

Popular footwear brand Clarks is paying homage to its Jamaican supporters by releasing a limited-edition Jamaican collection of the boot.
Clarks has redesigned the Wallabee, Bank Robber and Desert boots to represent the Jamaican culture. The new shoes, dubbed the Jamaica Bee, Jamaican Trek and Desert Jamaica include the national colours. The footwear has embellished representations of the flag and includes traditional fabrics along with the Clarks signature logo.
Via its official social media platforms; the Footwear brand wrote since they first hit the streets of Kingston, their profiles have occupied a special place in Jamaican culture. To celebrate this truly original collection, they’ve reworked three of their most iconic styles to pay tribute to the individuality the island is so famous for. #clarkesoriginal. ....

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Clarks Originals Says Endorsement Deals Are Coming For Dancehall Artists – DancehallMag

March 17, 2021 05:40 PM
British footwear brand Clarks Originals says it will be engaging in endorsement deals with Reggae and Dancehall artists to promote its new ‘Jamaica Pack’ line, which is set to be officially be launched in April.
The revelation and assurance came from the company yesterday after it was taken to task by several Jamaican skeptics, who said they hope it was not seeking to exploit
Brand Jamaica for selfish gain, by unveiling the line which carries the Jamaica Trek, Desert Jamaica and the Jamaica Bees and which is part of their Spring 2021 collection.
Instagram user, gordonmckenzie56, wrote: “Nice, now sign some Reggae and Dancehall artists to endorsements…Thank you.” ....

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