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Japan's sauna industry not letting pandemic turn down the heat

Japan s sauna industry not letting pandemic turn down the heat
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A tent sauna on the bank of the Atago River in Hamamatsu, Shizuoka Prefecture | COURTESY OF TATSUYA SUZUKI / VIA KYODO
KYODO
Feb 16, 2021
When the coronavirus pandemic hit last year, Japan’s booming sauna industry had a problem: Packed hot rooms seemed to violate all the new rules of social distancing and ventilation.
But instead of spelling the end of the good times, the challenge has led to a burst of innovation, with the emergence of saunas for individuals and even outdoor versions at such scenic spots as riverbanks. ....

Katsuki Tanaka , Daisuke Kawase , Yasutaka Kato , Tatsuya Suzuki , Takeshi Yamanouchi , Japan Association Of Sauna , A Japan Sauna Institute , Japan Association , Sauna Tune , Shinjuku Ward , Atago River , Shizuoka Prefecture , Japan Sauna Institute , Japan Times , Covid 19 , Covid 19 In Japan , The New Normal , Solo Sauna Tune , ஜப்பான் சங்கம் ஆஃப் ஸாந , ஜப்பான் சங்கம் , ஸாந டியூன் , ஷிஞ்சுக்கு வார்டு , அடகோ நதி , ஷிஜுோகக ப்ரீஃபெக்சர் , ஜப்பான் ஸாந நிறுவனம் , ஜப்பான் முறை ,

Japan's sauna industry not letting pandemic turn down the heat

Japan s sauna industry not letting pandemic turn down the heat
When the coronavirus pandemic hit last year, Japan s booming sauna industry had a problem: packed hot rooms seemed to violate all the new rules of social distancing and ventilation.
But instead of spelling the end of the good times, the challenge has led to a burst of innovation, with the emergence of saunas for individuals and even outdoor versions in such scenic spots as riverbanks.
It has become an opportunity for novelty to become pervasive, said Yasutaka Kato, 37, representative director of the Japan Association of Sauna and a physician.
Japan s saunas were once seen as the preserve of middle-aged men, but in recent years they have drawn in increasing numbers of younger people and women too. And despite the pandemic, the appetite to sweat one s way to health or beauty or just let the heat unknot a stiff body seems undiminished. ....

Yasutaka Kato , Japan Association Of Sauna , A Japan Sauna Institute , Japan Association , Japan Sauna Institute , ஜப்பான் சங்கம் ஆஃப் ஸாந , ஜப்பான் சங்கம் , ஜப்பான் ஸாந நிறுவனம் ,