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Genesis brand has a 'crawl, walk, run' approach to sales volumes, says UK MD

With seven new car launches in 12 months, at first glance Genesis Motor Europe’s entry to the UK market appears to be an all-out assault on the premium sector. ....

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Genesis rewrites the rules on luxury car buying

Genesis rewrites the rules on luxury car buying
Hyundaiâs luxury brand is leading the fixed-price, built-to-order charge in an attempt to increase transparency around pricing.
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Australians are hooked on discounts and it isnât helping anyone, says Jun Heo, chief executive of the Genesis brand in Australia. The Korean car company executive is pushing against the tide with a direct-to-consumer sales model and absolutely no special offers.
âA discount is not free,â says Heo. âThe manufacturerâs list price already has a discount portion.â
To illustrate the point he says buyers come to Genesis asking them to match the $20,000 discount they have been offered on a $200,000 Mercedes-Benz (the dearest Genesis is $110,000). âItâs like playing with price.â ....

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Biggest-Ever 3D Projection in the Swiss Alps Marks Arrival of Luxury Carmaker Genesis in Europe

Biggest-Ever 3D Projection in the Swiss Alps Marks Arrival of Luxury Carmaker Genesis in Europe
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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GENESIS: New Rules of Car Ownership Set in Stone: Biggest-Ever 3d Projection in the Swiss Alps Marks Arrival of Luxury Carmaker Genesis in Europe

GENESIS: New Rules of Car Ownership Set in Stone: Biggest-Ever 3d Projection in the Swiss Alps Marks Arrival of Luxury Carmaker Genesis in Europe
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

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New Rules of Car Ownership Set in Stone: Biggest-Ever 3d Projection in the Swiss Alps Marks Arrival of Luxury Carmaker Genesis in Europe | Comunicados | Edición USA

New Rules of Car Ownership Set in Stone: Biggest-Ever 3d Projection in the Swiss Alps Marks Arrival of Luxury Carmaker Genesis in Europe | Comunicados | Edición USA
efe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from efe.com Daily Mail and Mail on Sunday newspapers.

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