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Sarge cracks the case in latest Budget Direct instalment July 22, 2021 10:04 Budget Direct has released the latest instalment in the Insurance Solved saga, showing Sarge, Jacs, and dog Chief. The work, via 303 MullenLowe and titled The Evidence of Excellence sees Sarge crack the case on why Australians are switching to Budget Direct. In the 30-second spot, the trio avoids traps to navigate their way into a hidden basement. Once in, they find a safe with robots stacking the shelves with the numerous awards Budget Direct has won. Amongst the spot are easter eggs referencing previous episodes. Jonathan Kerr, chief growth officer at Budget Direct, said: “Finding a way to shine a bright light on Budget Direct’s leadership in independent insurance awards, that also sat well in our Insurance Solved narrative, was loads of fun and we are absolutely delighted with the outcome.” ....
May 25 2021, 12:42 pm | BY Ricki Green | 5 Comments To complement the Advertising Council’s livestream of the 42nd AWARD Awards, Heckler and Sonar Music teamed up to bring the industry together to celebrate with a viewing and after party.
Guests were welcomed to the Heckler HQ studio in the Paramount House building in Surry Hills. They were treated to Rhubi Mistelle Spritz cocktails, a range of lagers and ales by Hawkes Brewing company, and an enticing selection of gourmet snacks supplied by Urban Cooking Collective. Lord Fascinator and Sonar’s own Jackson Mico Milas kept the dance floor packed by providing feel good vibes late into the evening. ....
Creative 43 Add to collection Agency launches debut campaign with Behind You for What’s Ahead Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client. The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally. ....
Howatson + White launch first brand campaign for Allianz Australia May 10, 2021 10:00 Allianz Australia has launched its new integrated brand campaign, ‘Behind you for what’s ahead’, the first work from high-profile creative startup Howatson+White, following the agency’s official launch in early March. The work is the first creative execution of the new global brand refresh first flagged in October 2020 to promote the insurer’s purpose – ‘we secure your future’, and a new visual identity. The new campaign from Allianz and Howatson+White “We have been collaborating with our colleagues in Munich on this, and we have done extensive customer research and in-depth analysis on the business that has led to the development of the strategy,” said Allianz Australia general manager marketing, Sophie Finn, in an interview with Mumbrella ahead of the campaign launch. “We have co-collaborated at a global level on the development of the brand platform, ....
Gaming meets the real world in latest Budget Direct Sarge and Jac creative April 30, 2021 10:23 Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle. The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance. “As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer. ....