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Meet Sidra and Waqas - Pakistani Power Couple Who Built a Successful Footwear Brand from Nothing


Atoms – a New York-based footwear brand known for its quarter sizes and comfortable sneakers.
In a recent interview with Humans of New York, Sidra Qasim shared her story and opened up about the struggles they faced on their road to success.
 
“It’s the same story taught to every Pakistani girl. We are raised from a young age to believe that our purpose in life is to find and keep a husband,” she says in the first part of her interview.
But Sidra had bigger dreams ever since she was a child, and she held on to them although her family pressurized her to get married right out of school. ....

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