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A golden era for poster advertising


A golden era for poster advertising?
Often seen as old-fashioned, print and poster advertising is enjoying something of a renaissance. Our ad correspondent Ben Kay examines what might be driving the change
07/05/2021
7:16 am
Something unexpected happened last year: advertising’s oldest medium became an advert for the entire industry by helping to bring the UK together.
Posters really stepped up, offering the country insight, beauty, information, celebration, charm, wit, warmth and elegance at a time when those things were sorely needed. (By the way, I believe something similar also happened in other countries outside of the UK, but as a resident of Los Angeles, I can tell you that the only unusual outdoor advertising I saw were billboards that stayed up for months, poignantly advertising ‘coming soon’ films that never came.) ....

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The 23 best British independent brands to shop now


The 23 best British independent brands to shop now
With lockdown putting even more strain on the economy, we re here to help you shop the UK’s best independent businesses
13 April 2021 • 11:04am
63 per cent of Brits are making a concentrated effort to support local businesses
With all non-essential retail now open again across England , that support is more vital now than ever. 
While large online retailers’ share prices surged during the first lockdown this spring, small businesses have faced repeated closures, delivery disruption and consumer uncertainty, all of which has amounted to the most challenging trading conditions in living memory. But they’re also finding a groundswell of support from people with newfound appreciation for their communities. According to a YouGov survey over the summer in 2020, 63 per cent of Brits said that, as a result of the crisis, they were making a concentrated effort to support local businesses and buy locally made p ....

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Brands lie. Are consumers ok with that?


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Hallam on why truth and honesty continue to reign supreme in advertising.
In our daily lives, we’re prone to tell ‘little white lies’, often with other people’s emotional response at the heart of it: “Of course Santa Claus exists, honey”, “Yes that dress is absolute fire”, “That’s ok, it happens to all men at some point”. ....

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