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The pandemic got seniors to buy groceries online. That might not last.

The pandemic got seniors to buy groceries online. That might not last.
Matthew Boyle
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When the pandemic hit the Brookdale Chambrel senior living community in Williamsburg, Virginia, Nancy Crowell knew hopping in the car and heading to the local Harris Teeter supermarket was out of the question.
The virus was spreading fast, and Brookdale s residents were being encouraged to stay put. Staff set up computers in the main common room and began teaching residents how to open online accounts to order groceries.
Crowell s first attempt to order from Kroger Co. s Harris Teeter chain failed, so the 85-year-old retiree switched to another local grocer s website only to discover an annoyance familiar to legions of online grocery shoppers: substitutions of her favorite brands and products. Once, I ordered a few ounces of bouillon and got a great big quart bottle, she said. It s still in my closet. ....

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How Retailers Can Get Started With Micro-Fulfillment As A Solution (MaaS)

How Retailers Can Get Started With Micro-Fulfillment As A Solution (MaaS)
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Ex-Giant Eagle president John Lucot joins Mercatus

Industry veteran to serve as strategic adviser to grocery e-commerce specialist ....

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Pickup overtakes ship-to-home for online grocery orders

Pickup is now the most common receiving method used for online grocery orders in the United States after overtaking ship-to-home, according to the latest survey from food retail analysts Brick Meets Click and Mercatus.
More than half (53%) of online grocery shoppers used a pickup receiving method in March 2021, above the 49% who used the ship-to-home method.
The value of ship-to-home orders has also fallen, down 6% to an average order value of $49 in March this year. In comparison, the average value for delivery and pickup orders has remained unchanged at $84.
Consumers are proving receptive to online grocery, with 58.9% saying they are extremely or very likely to use the service again. This is up from 49.1% in March last year. As well as this, the number of orders per month has reached 2.8, up from 2.5. ....

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Grocers look to help seniors bridge the digital shopping divide

Drew Angerer via Getty Images
When the coronavirus pandemic swept the U.S. last spring, Community Foods Market in Oakland, California, turned to free delivery to encourage seniors to shop online.
“Even though we were doing kind of everything to keep our store clean and sanitized daily and limit traffic coming into the store, I just was not that comfortable with the idea of encouraging seniors to come out at what was the peak of the first [COVID-19] surge,” said Brahm Ahmadi, CEO and president of the store.
The store sits just a few blocks from two large senior living facilities and serves a senior population that has a high percentage of low-income people and households without cars, Ahmadi said. ....

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