Specsavers appoints AJF to its creative with first work released
April 29, 2021 11:05
Specsavers has appointed AJF as its creative services agency for Australia and New Zealand following a competitive pitch process last year.
The agency takes over from Cummins & Partners, which was appointed to the creative account in 2014. Commenting to Mumbrella, a Cummins & Partners spokesperson said that the agency parted ways with the brand a year ago as Specsavers began bringing its creative services in-house.
“Over the last couple of years Specsavers had increasingly taken work in-house, which is their prerogative. When their procurement team decided to review the services agreement and wanted us to pitch, we politely declined. We enjoyed our five years with Specsavers and we’re proud of the work we did for them, including many locally produced campaigns. We didn’t just roll out global work. Some of the most notable work being Priceless Eyes and the Error Ridden Ad. We parted w
April 29 2021, 9:42 am | BY Ricki Green | 4 Comments
Specsavers has appointed AJF as its creative services agency in Australia and New Zealand, following a competitive pitch process late last year.
Building on Specsavers’ strong foundation as a well-known and trusted healthcare brand in Australia and New Zealand, the appointment will see AJF supporting Specsavers with creative leadership and brand strategy.
Specsavers established its first store in Australia in 2008 and today is the market leader in both Australia and New Zealand with 402 physical stores spread across the two countries, complemented by an ecommerce offering.
AJF and Specsavers are looking forward to a strong, collaborative relationship with a shared ambition for moving the brand forward over the coming years.
February 8 2021, 9:16 am | BY Ricki Green | 4 Comments
Holden has today launched its new ‘Rewinding Roads’ campaign, which reflects on the love of Holdens across Australia via AJF Partnership.
The campaign features a website that combines the street smarts of Google Maps with the photographic skills of everyday Australians to pay tribute to a brand that has been part of Australian culture and our national psyche for over 70 years.
Says Marc Ebolo, managing director, GM Australia and New Zealand: “It was always our intention to recognise the important contribution Holden has made in this country.
“With the challenges we’ve all faced in 2020, this website is a simple way that Holden family and friends can come together to celebrate this iconic Australian brand.
It was Ian Jenkins’s mother, Lena, who suggested he should apply for the post of a junior research assistant in the department of Greek and Roman antiquities at the British Museum. On his appointment in 1978, he arrived at the grand portals in Bloomsbury, central London, in his Wiltshire boots, the tools of his recent experience as an apprentice stonemason slung in his belt, only to discover that the job was rather more academic than anticipated. He began as he intended to go on, turning tasks that others considered humdrum into gold mines of academic and public interest. Nimbly sidestepping internal conflicts and rivalries, he built collegiate teams within the department of Greek and Roman Antiquities, the department of prints and drawings, the British Museum Education Service, the Joint Association of Classical Teachers, the Hellenic Society and far beyond.