February 8 2021, 9:16 am | BY Ricki Green | 4 Comments
Holden has today launched its new ‘Rewinding Roads’ campaign, which reflects on the love of Holdens across Australia via AJF Partnership.
The campaign features a website that combines the street smarts of Google Maps with the photographic skills of everyday Australians to pay tribute to a brand that has been part of Australian culture and our national psyche for over 70 years.
Says Marc Ebolo, managing director, GM Australia and New Zealand: “It was always our intention to recognise the important contribution Holden has made in this country.
“With the challenges we’ve all faced in 2020, this website is a simple way that Holden family and friends can come together to celebrate this iconic Australian brand.