We spoke to
Jakob Abrahamsson, President & CEO of Swedenâs NonStop Entertainment, about their editorial policy, the complexities of their local market and the specific measures put in place during the pandemic to help distributors mitigate the impact of the crisis. Abrahamsson also opened up about the importance of film curating and editing, especially in a digital world, where film publishers play a crucial role.
Cineuropa: What can you tell us about your companyâs line-up and editorial policy?
Jakob Abrahamsson: NonStop Entertainment was founded back in 1998, which makes it fairly old for an independent distributor s lifespan. It means we have undergone lots of changes in the film business: the coming and disappearance of DVD, the birth of streamers⦠However, even though film business always describes itself as a sector in âperpetual crisesâ, I think now we are experiencing a paradigm shift of a scale that I haven t seen in 20 years.
16/02/2021 - Abbiamo parlato con il presidente e CEO della società di distribuzione svedese delle complessità del loro mercato e delle misure messe in atto durante la pandemia
16/02/2021 - We spoke to the president & CEO of the Swedish distribution company about the complexities of their market and the measures put in place during the pandemic
16/02/2021 - Hemos hablado con el presidente y director de la distribuidora sueca sobre las complejidades de su mercado y las medidas establecidas durante la pandemia
Local Titles Cushion Nordic Box Office Plunge in 2020
Annika Pham, provided by
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Due to COVID-19 cinema lockdowns or restrictions, box office in the Nordic region plummeted in 2020 year-on-year by 64% in Sweden, 57.6% in Iceland, 57% in Norway, 54% in Finland, and 47% in Denmark.
The dearth of new U.S .tentpoles, combined with strong domestic titles such as “Another Round,” allowed homegrown movies to punch all-time record market shares in Denmark (50.4%), Finland (41.1%) and Norway (35.6%).
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Denmark: The Year of ‘Another Round’
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