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Smarties has launched three new sharing blocks - and fans are already going wild for the mouth-watering treats.
The new Nestle chocolate bars are available across the UK in milk chocolate and white chocolate featuring mini Smarties and in orange flavoured chocolate featuring only orange mini Smarties.
Each 90g product comes in a paper sleeve that s 100 per cent recyclable, so eager customers - who have already branded the treats amazing online - can now help the environment whilst enjoying the sweets.
Milk and orange Smarties blocks will be available at major retailers and convenience stores, while white chocolate Smarties block will be sold exclusively in ASDA for £1.
Smarties packaging is to become plastic free after pioneering research in York SMARTIES are to become the first global confectionery brand to switch to recyclable paper packaging, following pioneering work at Nestle s Product Technology Centre in York. The move by Nestlé will remove approximately 250 million plastic packs sold worldwide every year for the chocolates. The innovative new designs include sharing bags, multipacks and giant hexatubes made from coated paper, paper labels or carton board, all produced from sustainably sourced and recyclable material. Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in Haxby Road, said developing safe and convenient paper-based solutions for Smarties had required the pioneering of new materials and testing by Nestlé packaging experts at the centre and at the Swiss-based Institute of Packaging Sciences.
Nestle has committed to replacing 250 million plastic Smarties packs with recyclable paper packaging.
Smarties will be the “first global confectionery brand” to make such a switch for all its products worldwide, according to the firm.
Around a quarter of a billion plastic packets are sold annually, making up 90% of the entire Smarties range.
The new designs, which will be in the UK and Ireland by April, include sharing bags, multipacks and giant hexatubes made from coated paper, paper labels or carton board, produced from “sustainably sourced and recyclable material”.
#Smarties is unboxing imagination by switching to recyclable paper packaging – the first global confectionery brand to do so. ♻️We’re now another step closer to reaching 100% recyclable or reusable packaging by 2025. Find out more: https://t.co/9LMCkRSRaB#UnboxImaginationpic.twitter.com/7n1uxHYCmk