Smarties has launched three new sharing blocks - and fans are already going wild for the mouth-watering treats.
The new Nestle chocolate bars are available across the UK in milk chocolate and white chocolate featuring mini Smarties and in orange flavoured chocolate featuring only orange mini Smarties.
Each 90g product comes in a paper sleeve that s 100 per cent recyclable, so eager customers - who have already branded the treats amazing online - can now help the environment whilst enjoying the sweets.
Milk and orange Smarties blocks will be available at major retailers and convenience stores, while white chocolate Smarties block will be sold exclusively in ASDA for £1.
Nestle has committed to replacing 250 million plastic Smarties packs with recyclable paper packaging.
Smarties will be the “first global confectionery brand” to make such a switch for all its products worldwide, according to the firm.
Around a quarter of a billion plastic packets are sold annually, making up 90% of the entire Smarties range.
The new designs, which will be in the UK and Ireland by April, include sharing bags, multipacks and giant hexatubes made from coated paper, paper labels or carton board, produced from “sustainably sourced and recyclable material”.
#Smarties is unboxing imagination by switching to recyclable paper packaging – the first global confectionery brand to do so. ♻️We’re now another step closer to reaching 100% recyclable or reusable packaging by 2025. Find out more: https://t.co/9LMCkRSRaB#UnboxImaginationpic.twitter.com/7n1uxHYCmk
Nestle will see its Smarties brand switch from plastic to recyclable paper packaging (Nestle/PA)
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Nestle has committed to replacing 250 million plastic Smarties packs with recyclable paper packaging.
Smarties will be the “first global confectionery brand” to make such a switch for all its products worldwide, according to the firm.
Around a quarter of a billion plastic packets are sold annually, making up 90% of the entire Smarties range.