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With new designs, traditional gown Pheran in great demand during winters in Kashmir ANI | Updated: Jan 23, 2021 16:38 IST Srinagar (Jammu and Kashmir) [India], January 23 (ANI): With newer designs, Pheran , the traditional knee-length robe that is part of the unique identity of Kashmiri culture continues to be in great demand, especially during bone-chilling winters. Despite the availability of many modern and stylish clothes in the market, these pherans are most in demand during the 40 day period Chillai Kalan , which is known to be the coldest period of Kashmir winter. Kashmiris have been using woolen fabric to stitch up pherans but newer designs using Chinese and Korean fabrics are available in local markets especially in Srinagar. ....