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Mar 08, 2019 (LBO) – As Sri Lanka steps-up to middle income status, Sri Lankans are stepping up to new opportunities and challenges. Based on their experience in working with brands and interacting with consumers on a regular basis, Dilini Jayasuriya – Executive Director of Breakthrough Business Intelligence (Pvt) Ltd. and Abhishek Hariharan – Associate Vice President & Head of Planning of MullenLowe Sri Lanka spell out some of these interesting changes that will impact your brand.
Blurring of the differences between segments
Well-established segmentation norms of education, occupation or lifestyle markers are losing their potency. Easy finance schemes, trade -in offers and accessible prices mean that so-called ‘premium’ products & services are now a whole lot more accessible. Trips abroad, high-end electronics and appliances are just some of the categories that are seeing changes in their usership profile. Brands need to be mindful about this change in the axe ....

Sri Lanka , Sri Lankans , Sri Lankan , Abhishek Hariharan , Dilini Jayasuriya , Breakthrough Business Intelligence Pvt Ltd , Executive Director , Breakthrough Business Intelligence , Associate Vice President , Mullenlowe Sri Lanka , Small Fin Tech , ஸ்ரீ லங்கா , ஸ்ரீ லங்கன் , அபிஷேக் ஹரிஹரன் , திருப்புமுனை வணிக உளவுத்துறை பிரைவேட் லிமிடெட் , நிர்வாகி இயக்குனர் , திருப்புமுனை வணிக உளவுத்துறை , இணை துணை ப்ரெஸிடெஂட் , முள்லேன்லோவே ஸ்ரீ லங்கா , சிறிய துடுப்பு தொழில்நுட்பம் ,