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Octopus buys financial coaching firm Hatch

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Octopus has acquired Hatch in a bid to take financial coaching to the mass market.
Octopus Group is set to rebrand Hatch Financial Coaching to Octopus Moneycoach as part of the deal, and intends to partner with traditional advice firms to offer financial coaching to workplaces.
Octopus Moneycoach will work primarily with employers who offer its services as part of their workplace benefits.
It aims to fill the gap between robo-advice and traditional advice by appealing to those who benefit from a human relationship to help make financial decisions, but do not yet have sufficient assets to seek traditional advice. ....

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Octopus acquires Hatch Financial Coaching

Octopus acquires Hatch Financial Coaching
Financial coaching for mass market
Octopus acquires Hatch Financial Coaching
Jon Yarker
Octopus Group has acquired Hatch Financial Coaching in its bid to expand into financial coaching and bring it to the mass market.
Following the deal, this business will be rebranded Octopus Moneycoach and work primarily with employers. Existing clients include MoneySuperMarket, Sony Interactive Entertainment, Epson, and Experian.
The business currently has 30 financial coaches and Octopus is planning to increase this to 200 over the next two years.
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Octopus Group is making a £10m investment in the business to help achieve this. Adam Price, founder and CEO of Hatch, will remain in this role. ....

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