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The Hershey Co. Acquires Lily's


The Hershey Co. Acquires Lily s
The Hershey Co. will acquire Lily’s, a better-for-you confectionery brand. Lily’s products fit Hershey’s better-for-you snacking strategy and its portfolio of iconic chocolate and candy favorites, according to the company. 
Hershey is focused on developing a BFY confection portfolio that offers a variety of choices to meet the evolving needs of our consumers, said Chuck Raup, president U.S., in a statement. Lily s is a great strategic complement to our existing offerings in this growing segment of the confection category.
Based in Boulder, Colorado, Lily s traces its roots to co-founder Cynthia Tice s decision to raise awareness about better-for-you foods by opening Center Foods, a natural foods store, in Philadelphia in 1978.  In 2012, Tice launched four Lily s chocolate style bars nationally in Whole Foods Market and today the expanded line of bars, baking chips, and other confections can be found across the country. The b ....

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